One-fifth of a night out.
Every advance, protected.
Keel locks every proposal you send and collects your advance the moment a client accepts. Flat monthly fee — less than the dinner you'd cancel to chase an unpaid invoice.
Start free. Upgrade when a client makes it worth it.
Free, forever
no trial clock
- ✓3 proposals per month
- ✓Proposal protection — link delivery & expiry
- ✓AI generation — 3 project types
- ✓UPI / bank direct payment display
- ✓Basic receipt on payment
- ×Pay Now button (Razorpay)
- ×White-labelling — Keel branding shown
- ×Follow-up automation
- ×Tax invoicing & GST
- ×Full analytics
Pro
incl. GST
Everything in Rookie, plus:
- ✓Unlimited proposals
- ✓Pay Now — instant Razorpay checkout
- ✓Full white-labelling — your brand only
- ✓All AI project types
- ✓2.38% MDR — you choose who bears it
- ✓Follow-up automation
- ✓Tax invoicing, GST alerts & milestone invoicing
- ✓Full analytics — scroll depth, device, time
- ✓Annual income summary
- ✓Up to 10 team seats · email support, 48hr
Pro pays for itself the first time a client signs.
The monthly fee isn't the number to weigh. The advance you're owed is. One accepted proposal collects a deposit that covers years of Keel — and arrives before you've drawn a single frame.
Your money never touches us. Your record always holds.
The money goes straight to you
Every Pay Now checkout runs on Razorpay — PCI-DSS compliant, the same rails your bank uses. Keel is never in the middle of the transfer.
Acceptance you can stand behind
Each acceptance is OTP-verified and timestamped — a 65B-certifiable record, should a client ever dispute that they agreed.
Start free, leave anytime
Begin on Rookie — free forever, no card, no trial countdown. Add Pro the month it earns its keep, and drop it just as easily.
Your brand, never Keel's
On Pro, every proposal carries your name and nothing else. The client sees a studio that has its act together — not a tool.
Your work stays yours
Downgrade or cancel and every proposal you've sent, plus every signed record, stays viewable. Your history doesn't get locked away.
Shaped by 30 studios
Keel is in private beta, built hand-in-hand with 30 independent designers across India. You're early — and your word steers it.
The questions you'd ask before paying.
Do you take a cut of my advances?
No. Pro is a flat monthly fee. The only fee on a collected payment is Razorpay's 2.38% MDR — and you decide whether to absorb it or pass it to the client. We never skim your fee.
What happens if I cancel?
You drop back to Rookie — free, forever. Every proposal you've sent and every signed record stays viewable. Nothing is held hostage and nothing is deleted.
Is my client's payment safe?
Funds move directly through Razorpay into your account — Keel is never a stop along the way. Payouts typically land in 24–48 hours.
What about GST and invoicing?
Pro generates GST-ready tax invoices automatically and flags filing thresholds as you cross them — so the paperwork keeps pace with the work.
Less than a coffee a day.
Worth a client who pays.
Start on the free tier today. The first time a proposal collects its advance, Pro has already paid for itself many times over.